Wanna go for a R-I-D-E?” These magic words are enough to send most dogs into a tailspin of excitement. Whether you’re going to the local dog park or on a cross-country expedition, to your dog, a road trip means new sights, new smells, and new friends. But does it mean safe travels? You make sure you and your human family are snugly buckled in before you head out in your car, but is your pet secure?

For businesses, the way to the heart of a many Americans just may be through their pets. With pet parenting on the rise, and people spending even more time, affection, and money on their pets, pleasing pet parents is a solid way for businesses to gain an edge. Pet parents love businesses who love their furry kids, and they’re willing to spend a little more and go a little further out of their way to show their appreciation. That means there are a number of different ways businesses can win with this large and growing demographic.